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Integrated Videogame Advertising Question
While preparing my next post about Designing Frustration a thought popped into my head that has nothing really to do with frustration… And that is advertising. Specifically in-game advertising. I haven’t really noticed much of this in any demos that I’ve played recently but a few years there was a lot of conversation within the industry about rolling it out. Has it happened and I’m just missing it? What has player feedback been on it? Basically for those unaware of what in-game advertising is, it is the idea that a game would advertise real life products within the context of the game environment. So on the streets of a simulated…
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Review: Creating Emotion in Games
Creating Emotion in Games by David Freeman This was a fantastic book, not just for writing in video games, but for writing in general. There’s great game theory in here and strong techniques for applying the many lessons prose and screen writers have learned to game design and writing. And even for games with limited writing much of the discussion of character traits and building an emotional connection with the player are equally applicable to world building, level design and even gameplay mechanics. My only real disagreements have nothing to do with the usefulness of the book, but more to do with some of David Freeman’s justifications for adding emotioneering…
