The Day My Horse Died There’s a drive from several studios in the videogames industry to start building emotional experiences, hoping to hook player’s into storylines and franchises by using more sophisticated storytelling methods. Many of these, like the detailed movie-eque conversation systems that the Mass Effect franchise use have achieved significant strides in this area. But even in a longer developed industry like movie making, ‘creating emotion’ is still very difficult. Drama can become melodrama — a scene that should make a person cry, might evoke laughter instead if mistimed. And at the end of the day some people just like different things than others — when I went…