Over on Empire Avenue veteran player William Pitcher has triggered a lot of interest in Kiva, which is, in their own words: …a non-profit organization with a mission to connect people through lending to alleviate poverty… William is encouraging players to join his team on kiva. Anybody who lends money to a cause on Kiva will then receive a large number of ‘share purchases’ by others users who are donating their virtual wealth, in addition to real money, in an effort to promote this cause. Go here to read William’s post on crowdsourcing and gamifying if you would like to learn more.