Brent Knowles

Video Game and Roleplaying Design Tips and Content from former BioWare Lead Designer

Brent Knowles
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  • 🪓Raiders of the Serpent Sea
  • Bio
  • Stories
  • Blog
  • Make Games
  • Start Game Design Career
  • News
  • 🪓Raiders of the Serpent Sea
  • The Lazy Designer

    Integrated Videogame Advertising Question

    July 6, 2011 /

    While preparing my next post about Designing Frustration a thought popped into my head that has nothing really to do with frustration… And that is advertising. Specifically in-game advertising. I haven’t really noticed much of this in any demos that I’ve played recently but a few years there was a lot of conversation within the industry about rolling it out. Has it happened and I’m just missing it? What has player feedback been on it? Basically for those unaware of what in-game advertising is, it is the idea that a game would advertise real life products within the context of the game environment. So on the streets of a simulated…

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