Engaging consumers — whether they be readers, viewers, or application users — is always a tricky business. One underutilized tool that I touched on in a previous post is guilt. I’ll go into some more detail here in a more general manner (the other post was specific to games). Guilt is a prime motivator of my own activities, especially my online activities. Contents creators should try and leverage this when possible — though respectfully, after a while guilt just turns into annoyance. Some examples of what has been effective: If someone I know has a book published or other content created I buy it. My definition of “I Know” has…