As a game designer I spend a lot of time thinking of ways I can encourage players to act in particular ways. Some are obvious – drop a few expensive & cool items into stores at a particular place I want the player to return to because I know the items will encourage most players to travel back there once they’ve earned the gold for it. Some are less obvious like making the cost of using a visually impressive fighting ability slightly lower than it should be (balance wise) because it increases player engagement and the likelihood of them continuing to play the game early on. So I wonder sometimes…